Smaller tournaments look to expand golf season

Smaller tournaments look to expand golf season (Image 1)

Myrtle Beach looks to extend its spring golf season with the addition of a new tournament planned for early 2015.

Plans for the Inaugural March Championship were announced by Myrtle Beach Golf Holiday this week, scheduled for March 8-10. In October, the organization revealed plans for a similar Pre-Season Classic tournament for February. The Pre-Season Classic sold out shortly after registration opened to the public.

Organizers say 100 2-golfer teams will play 54-holes at a choice of six courses during the March Championship. The tournament was strategically scheduled for a time when many area golf courses report a dip in tee times.

A survey conducted by Myrtle Beach Golf Holiday after November’s inaugural Myrtle Beach Fall Classic revealed 92 percent of participating golfers would not have visited Myrtle Beach in November if a tournament had not been planned.

“We can talk to the golf courses and pretty much isolate weeks and days within weeks – Sunday, Monday, Tuesday – Monday, Tuesday, Wednesday, Thursday – certain time frames within weeks [and] within months that we know are going to be relatively quiet,” Myrtle Beach Golf Holiday President Bill Golden said. “We target those time frames and create an event that’s targeted to a specific niche market.”

Courses participating in the March Championship include Arrowhead Country Club.

“The spring event is early enough to where its not quite into our peak season, but actually just before,” Arrowhead Country Club Head Golf Professional Eddie Dennis said. “I think getting people to experience the beach in a tournament setting is a good way to introduce them to the products we have here – the golf courses [and] the hotels.”

Golden says 11 golfers have signed up for the March Championship as of Friday morning.


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