Southeastern Health earns Golden Bow Award

Pictured with the Golden Bow award, from left, are Michelle Cox, SeHealth director of maternal/child health services and Charlotte McDuffie, SeHealth lactation consultant.

Lumberton, NC – Southeastern Health (SeHealth) was recently presented the Golden Bow Award by the North Carolina Breastfeeding Coalition (NCBC) in recognition of outstanding efforts to support breastfeeding.

SeHealth applied for and was qualified to win the award because of the commitment to no longer distribute infant formula manufacturer discharge bags and to provide breastfeeding-friendly maternity care, according to the NCBC.

“We are really excited about receiving the award,” said Charlotte McDuffie, SeHealth’s lactation consultant.  “It is a big step toward our end goal.”

In recent years, SeHealth has implemented various initiatives to encourage breastfeeding at the facility, including hiring a full-time lactation consultant and implementing a “rooming-in” policy, which allows a new born to stay in the room with parents continuously until discharged thus allowing additional time to bond together while in the hospital.

McDuffie added that it is her mission to help educate the community about the importance of breastfeeding and the impact it can have on a community.  Her goal is to provide patients with individual care for the needs of the mother and baby while providing help with breastfeeding and reducing health care costs.

According to McDuffie, breastfeeding can change the health status of a community. Research has shown breastfeeding can reduce the risk of adult obesity, osteoporosis, Type I and II diabetes, while improving lung function, and lowering blood pressure in the breastfed child. At the same time, the mother is lowering her blood pressure, decreasing chances of postpartum depression, and reducing her risk of breast, ovarian, and endometrial cancers, and also decreases her chances of type II diabetes, rheumatoid arthritis, a metabolic disease, and cardiovascular disease. She said that our community seems basically unaware of the vast benefits associated with breastfeeding.

In order to assist and educate breastfeeding mothers and their family members, Southeastern Health’s Maternal/Child Health Services division is sponsoring a support group and class the first Monday of each month.  The next meeting is scheduled on October 5. The support group will be held from 6-7 p.m. and the class from 7-8 p.m. in Community Classroom II off of the main lobby at Southeastern Regional Medical Center.

For more information, contact Lactation Consultant Nurse Charlotte McDuffie at (910) 671-5000 ext. 3148 or email

-This information is from a Press Release.

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