Warm weather increases occupancy in Grand Strand hotels

MYRTLE BEACH, SC-      It was another beautiful day and that’s been good for business. A lot of people are taking advantage of the weather by going to the beach.

Researchers with Coastal Carolina University’s Center for Resort Tourism predicted an increase in occupancy this week and not just because of weather. New Years day falls on a Friday making for a perfect weekend getaway. This is also the cheapest time of year to book. Roxanne Towers Manager Donald Burton says they’re selling rooms for just $64 a night, that’s less than half their summer rate.

“If I had known the weather was going to be this nice, it wouldn’t have been this cheap,” he laughed.

Burton says their occupancy rate is up 30% compared to this time last year.

“I think it’s been a lot busier this year because of the weather,” said Burton. “People are more likely to get up and get out and get in it.”

Lisa Burton booked her vacation two weeks ago. She drove drown from North Carolina Sunday and says she’s not ready to leave.

“Grand kids out there playing in the water, it’s real nice,” she said.

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